Why Choose Benjamin Moore:
Color Selection
- Vast palette: Over 3,500 colors to choose from, making them a favorite for designers and homeowners seeking unique shades.
- Curated collections: Organized into various palettes based on styles, trends, and moods, simplifying the selection process.
- Custom tinting: Can custom-mix any color imaginable, allowing for precise matching or complete originality
Performance
- High-quality ingredients: Use premium pigments and resins for superior coverage, adhesion, and longevity.
- Durable finishes: Paints resist fading, chipping, and staining, lasting for years with proper care.
- Variety of finishes: Offer different sheens (matte, eggshell, satin, semi-gloss, gloss) to suit various aesthetic and functional needs.
- Low VOC options: Certain lines, like Aura and Natura, boast low levels of volatile organic compounds for health and environmental consciousness.
Other Benefits
- Independently owned: Family-owned business with a history of quality and commitment to craftsmanship.
- Knowledgeable retailers: Stores staffed by paint professionals who can offer expert advice and color consultations.
- Guarantees and warranties: Back their products with strong warranties for added peace of mind.
Trim
Advance Interior Waterborn Alkyd
Offers exceptional application and feel, outstanding coverage and hide, cures to a hard, furniture-quality finish, tinted with Benjamin Moore’s proprietary waterborne colorants.
Low VOC even after tinting
Command
COMMAND® is an extremely durable single-component, multi-substrate solution that helps you save time and tackle multiple jobs with confidence. This waterborne acrylic urethane enamel also provides tenacious adhesion and abrasion resistance.
Insl-X® Cabinet Coat
A go-to cabinet enamel for refreshing kitchen and bathroom cabinets with an ultra-smooth, factory-like finish and long-lasting beauty.
Experience an extremely durable satin or semi-gloss finish that will look like new for years. Insl-X® Cabinet Coat resists chipping and scuffing, creating a hard, durable, and easy to clean surface with premium results.
Coronado
Door, Trim & Cabinet is the go to for interior commercial and residential applications where a conventional alkyd paint characteristic is desired. It provides a tough finish that stands up to repeated washing and easy clean up.
Multapply™ Waterborne Acrylic Enamel
MULTAPPLY™ Waterborne Acrylic Semi-Gloss Enamel is an interior/exterior finish, which is suitable for coating primed metal, wood, or masonry surfaces. The acrylic resin provides excellent color and gloss retention as well as tenacious adhesion properties.
Primer
Fresh Start® High-Hiding
Fresh Start High-Hiding All-Purpose Primer is the go-to for significant color changes, delivering maximum hide and a uniform finish.
Fresh Start® Premium
A choice of acrylic or alkyd formulas that deliver exceptional adhesion, holdout and stain suppression and create the foundation for durable, premium top coats on a variety of exterior surfaces.
Drywall Primer
Benjamin Moore® professional primers are designed to meet every priming challenge and set every professional painter up for success.
Ultra Spec® Masonry
A choice of acrylic or alkyd formulas that deliver exceptional adhesion, holdout and stain suppression and create the foundation for durable, premium top coats on a variety of exterior surfaces.
Insl-X® Stix® Waterborne Bonding
A professional favorite, Stix® Waterborne Bonding Primer offers unparalleled adhesion to the most challenging surfaces like glossy tile, PVC, vinyl, plastic, galvanized metals and much more. Stix® is also ideal for plaster, drywall, and wood substrates where a low ambient or surface temperature would hinder conventional primers.
Insl-X® Aqua Lock® Plus
Water, fingerprints, crayon and lipstick—tough stains don’t stand a chance with Aqua Lock® Primer. Plus, this 100% acrylic water-based formula dries quickly so you can top coat in just one hour.From drywall to plaster to wood trim, this primer blocks tough stains, adheres to many surfaces, and is available in White, Black and Deep Tint Base.
Interior Paints
Aura
AURA Interior, with Benjamin Moore’s exclusive Color Lock® technology, delivers the ultimate performance for color depth and richness that lasts.
Regal® Select
A trusted brand for over 60 years, Regal Select Waterborne Interior is synonymous with durability, washability, and the ability to stand up to everyday wear and tear.
ben Interior Acrylic
An effortless painting experience from start to finish – easy to apply, easy to touch up, easy to maintain. Benjamin Moore premium is more achievable than ever with ben’s smooth application, extended open time, exceptional touch-up, and scuff-resistance. And ben delivers Benjamin Moore’s stunning 3,500-plus colors with zero VOCs and low odor.
Scuff-X® Interior Latex
The low VOC formulas now feature our patented scuff and chip resistant technologies that deliver unmatched durability, even in the most challenging high-traffic environments.
Ultra Spec® 500
Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors.
Super Hide
Super Hide Paint is a line of products specially formulated to meet the demands of the professional or cost conscious user.
Muresco Ceiling White
Muresco® Ceiling Paint creates beautiful white ceilings in a classic flat finish.
Regal Select Ceiling
Waterborne Ceiling Paint is an ultra flat finish designed to hide common ceiling imperfections for a look that is virtually flawless.
Super Hide Ceiling
Super Hide Paint is a line of products specially formulated to meet the demands of the professional or cost conscious user.
Exterior Paints
AURA®
AURA Exterior with our exclusive Color Lock® technology provides the ultimate performance for rich, full color and unprecedented durability.
Regal® Select MoorGard®
Regal Select Exterior is formulated with alkyd technology to provide superior adhesion even on hard-to-coat surfaces.
Regal® Select MoorGlo
Regal Select Exterior is formulated with alkyd technology to provide superior adhesion even on hard-to-coat surfaces.
Regal® Select Exterior High Build
Regal Select Exterior High Build is a thick, high-build, 100% acrylic formula that bridges small cracks and voids in fewer coats.
Element Guard®
Element Guard® exterior paint performs in any weather and is specially formulated to tackle one of the most difficult painting environments: high moisture.
Ultra Spec® EXT Paint
Utra Spec EXT Paint is a professional-quality exterior coating designed to meet the needs of professional painting contractors, facility managers, property managers, and specifier
ARBORCOAT® Exterior Stain
ARBORCOAT stains offer superior protection while0enhancing the texture and grain of wood surfaces.
Ultra spec DTM
Ultra Spec® HP D.T.M. Acrylic Enamels provide excellent rust inhibition for superior corrosion control and protection for metal substrates.